about vcny home
whO iS vcny hOME?
the american dream
Learn more about our founders, Toby and Joe Cohen
How it all came to be with VC.
When Joe and Toby Cohen emigrated from war-torn Syria in 1981, they never thought that nearly 25 years later, they would own a business that's considered to be one of the top 10 textile companies in the country. But that’s exactly what happened. Young, hungry, and eager to find normalcy and purpose, the Cohen brothers created a modest life for themselves by working at a home retail bedding and bath store in the Flatbush section of Brooklyn, NY. The young men climbed the ranks and within five years, they mastered just about every area of the business and decided to create a home textile business like no other.
With a lot of faith, perseverance, out-of-the-box ideas, and a commitment to excellence, they eventually purchased the business from their boss and quickly expanded it into to a six-store operation.
International travels to Spain, France, Portugal and Italy gave the Cohen brothers a competitive edge for their stores, as customers grew to appreciate the range of unique merchandise they carried at reasonable prices. In 1987, the company officially became an import business and began selling to small independent retailers and large retail shops across the country in major cities, including New York, Chicago and Boston.
Their mission to offer fresh designs at an unbeatable value continued to flourish, and by the mid-90s, private-label manufacturing became a larger driving force for the business. They opened a plant in Edison, NJ, and quickly grew into a multi-million dollar company. In 2000, they created Victoria Classics (now VCNY, which means Victoria Classics New York), offering customers the same value and innovative designs they had come to appreciate over the years, but now with a fresher, independent twist.
VCNY’s wholesale operation is one of the leading importers of high-quality home textiles for bedding, bath and window accessories in the United States. Importing from various countries to accommodate value, cost, and trends has served as key components to the company’s success, allowing the brand to continuously reach new heights and deliver innovative designs that customers embrace with their hearts.